About Us

Lyu caters to the modern woman. The ‘it’ girl, that is every girl. The woman who prioritises self care, takes time for herself, and honours herself by following her heart. 

 

“Lyu (l-iy-oo)

short for Lyubov (Любовь)

is the first phonetic sound in my grandmothers name, translating directly to love.”

- Jasmine Gee, Founder

 

Lyu doesn’t want you to hide you to hide your bulky hot tools. Lyu doesn’t want you to feel like luscious hair has to be distant dream. Lyu doesn’t want you to feel like you can’t have quality goods without a luxury price point. 

So with love in mind, we wanted to create a product that was both accessible and lavish; two concepts that at first glance seem mutually exclusive.

 

Lyu is the home of the Lush Brush - a blow dry brush unlike any other. Fusing effortless luxury with convenience and accessibility, the Lush Brush is the first of its kind to double as vanity decor. Holding true to her core, Lyu has ensured that her first product release caters to every ‘it’ girl. 

The Lush Brush features a timeless and chic design, whilst being a quality tool revered by celebrity hair and makeup artists around the country.